In conclusion

I have designed the consumer facing application for my time at Bounce. We worked a lot towards understanding the real world issues one would face while using the application. We also tried change user behaviour and make them better riders who make the roads a safer place to be.

I would love to show all the other work over a call and walk through the process and everything else which went into building it.

I have designed the consumer facing application for my time at Bounce. We worked a lot towards understanding the real world issues one would face while using the application. We also tried change user behaviour and make them better riders who make the roads a safer place to be.

A more detailed version is available on the desktop browser.

When we are aware of the location, the context will change and so will the messaging

While ending the trip the user is warned of the consequences and the penalty that will follow if not parked well. This is in case we cannot detect the location.

Tabs on top for easier access. This is when the user has locked the bike but has not ended the trip.

When the user in in-trip, the ringer is gone as the user has found the bike. From here they can either pause (LOCK) or end the trip.

SWIPE is a deliberate action so the user won’t click on it by mistake. The ringer on the side will help the user locate the bike. Haptic is installed, the phone vibrates when the phone automatically connects to the bike since BT is an invisible technology. Only lights go off to curb sound pollution and people cannot misuse the ringer.

Timer tells how much time is left on the bike and extends automatically in cases where the user is nearby but cannot find the bike.

Humanised messages for each scenario explaning why they cannot park at certain places. We had a ground team which geo fenced properties in Bangalore, leading to less and less invalid parking. If we detect a hub near their final destination, we would encourage them to park it there and earn an reward.

Navigating to a hub will directly
change you location and win
you a reward

Navigating to a hub will directly change you location and win you a reward

If Bounce Hubs or valid parking spaces exist,

the app will automatically show them on tapping EDIT LOCATION.

If Bounce Hubs or valid parking spaces exist, the app will automatically show them on tapping EDIT LOCATION.

Based on your location, the system will warn you about the availability of parking. The system will also populate a list of closet parking spots within the radius.

CONFIRM still exists despite your final destination not being parking friendly because we let them drop the scooter anywhere. They can still book the bike.

Bottom to top approach. Unlike UBER and OLA destination isn't the primary force. It is the availability of bike near you. Destination doesn’t matter as much as you can drop it anywhere. All vital stats are within reach. Helmet, Fuel and Bluetooth is conveyed along with offers on bike.

Design Process

Mobility is a fundamental right. We started with the vision to provide anyone with a DL a chance to move in and around the city. Educating the user about how to use the bike was a bigger challenge as majority of the people who use it are immigrants to this city and need a quick way to move around. Based on heavy User Research we started iterating and experimenting with the design. With limited real estate, squeezing all the information across the board was one of the biggest challenges. Also, nobody has solved the problem before meaning reference points were low and the mobile and bike need to be in sync for a smooth UX. This also meant heavy behavior shaping so people can treat Bounce bike like they own the bike.

Problem Statement

Every year more than 1.5 crore driving licenses are issued across India. Make an affordable rental bike service with ease of use which only requires DL to sign up. Empower the user with letting them drop the bike anywhere and let another user use it after that, thus reducing the need for 2 vehicles on the road.

The UX will not be just confined to the mobile screen. Design for a user who will experience it mobile first and then will need to use the bike to travel. This is tricky as you need to educate them about the safety, road regulations, how to operate the bike and cancel it in case the bike is not deemed fit for travel.

Bad Parking Penalty

Carrot and Stick - Behaviour Shaping

Once they feed the final destination, our system will warn them about the parking issues with their final destination. We leveraged

any data to tell them how they should park in better places and highlighted every red zone in Bangalore.

In-trip Experience

In-trip Experience

Designing to decongest cities while empowering people with technology

Bluetooth is the way to go

Bikes are equipped with LoRa (Long Range) Bluetooth which controls almost everything on the bike. The challenge is to
have a UX with no coach marks to book the bike and seamlessly use the application and the bike.

Contextual warning while telling us the destination made the problem more easier to understand. We told the, why they cannot
park at certain places and and why they can. Despite the warning they can go ahead and book, but they knew the consequences
of an invalid parking. A combination of red flags and rewards for right parking over 5 months, slowly started shaping their
behaviour. We saw 48% less violations over 5 months. This was a start, but we still had a long way to go.

Contextual warning while telling us the destination made the problem more easier to understand. We told the, why they cannot park at certain places and and why they can. Despite the warning they can go ahead and book, but they knew the consequences of an invalid parking. A combination of red flags and rewards for right parking over 5 months, slowly started shaping their behaviour. We saw 48% less violations over 5 months. This was a start, but we still had a long way to go.

Telling them the problem just wasn’t enough. Users asked for better parking spaces and we delivered. We told them about safe
Bounce hubs and other valid parking spots near their final destination. We used heat maps to discourage them from parking
at certain places.

Telling them the problem just wasn’t enough. Users asked for better parking spaces and we delivered. We told them about safe. Bounce hubs and other valid parking spots near their final destination. We used heat maps to discourage them from parking at certain places.

We introduced tabs, so they can use it with just one hand. Everything you need is in thumbs reach, or they can scroll up to see the
other details. We introduced animation when needed to explain things further better.

End trip was a crucial step. When we could not get the GPS to tell us about the safe parking spots, we told them good practices.
When we knew they are in a red zone, we asked them to move their bike. This installed a sense of fear of being penalized and
people moved the bike to a safe zone.

The next step was leveraging our BT technology and educate the user about using it. We introduced more details and used
haptic to tell the story, so they can look for the bike and detach themselves from the phone. This allowed more time looking
the bike and leaving the phone behind. Once you swipe to activate, you can safely leave your phone behind to enjoy the ride.